Valley Leisure

Digital Transformation of Valley Leisure's "I Can Therapy" services

Valley Leisure is an independent charitable trust based in Andover, Hampshire. For over 30 years the charity has been on a mission to enable people of all ages to live as well as possible for as long as possible. Valley Leisure delivers on this mission through their two key brands: Riverside Bowl and I Can Therapy. As well as being a provider of unique and innovative services to help engage and enthuse people of all ages to be more active and improve their fitness.

Valley Leisure faced a major operational challenge during the pandemic. With the closure of physical facilities, their unique I Can Therapy Centre, which provides assisted exercise and social interaction, was at risk. To continue supporting their community, Valley Leisure needed a digital solution to deliver exercise sessions remotely.

The Curve developed I Can Connect, a responsive web portal enabling users to access guided exercise videos from any device, ensuring continuity of service. Built using scalable cloud technologies, the platform provided an accessible and cost-effective way for Valley Leisure to test online engagement before expanding its features.

This digital transition allowed users to stay active and connected, preserving the community aspect of the I Can Therapy Centre even during lockdowns.

Project logo

Their thoughts

“The Curve developed a great MVP that enabled us to gather community feedback and provide a unique experience to our customers and ensure that they have more ways of staying active and getting involved with the Valley Leisure community.

We have learned so much from this collaboration – it was surprising to see that what we initially envisaged was somewhat different to what we ended up building. This journey has been a real learning experience for us all.”

Chris Attrill

Chief Executive Officer

The Curve