Insights, articles and news

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By Jake Appleyard

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Strategic benefits of an MDV and where this approach works best

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by Jake Appleyard

Utilising an MDV (Minimum Deliverable Value) approach has a host of benefits that can ensure that development and assumption validation is as effective and beneficial as it can be.

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29th

August 2025

MVP

Forging Ahead: Our Official Membership with Made in Sheffield

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by Jake Appleyard

We’re proud to share that The Curve has officially joined Made in Sheffield. The Made In Sheffield membership represents a prestigious hallmark of origin and quality for products and innovation from within Sheffield and we’re proud that our work will now carry this seal of approval.

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8th

July 2025

Partnerships News

The Curve’s inaugural Event – Learnings & Takeaways

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by Jake Appleyard

First of all, a massive thank you to everyone who attended our event on the transformative power of IoT, we were thrilled to see so many familiar faces and new ones eager to dive into the world of IoT.

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20th

November 2024

IoT Networking Events News

Understanding HubSpot’s API and its uses

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by Jake Appleyard

What is the HubSpot API? HubSpot provides a standard REST API as well as webhooks. The webhooks allow the custom integration to be notified of changes from HubSpot efficiently without the need for polling the API, whilst the API allows the integration to create, read and modify the data in HubSpot.

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12th

November 2024

API Data Software Development
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Unusual IoT Use Cases to Improve Business Performance

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by Jake Appleyard

The Internet of Things (IoT) refers to a network of devices or objects that contain or are made up of a variety of sensors and other data gathering technologies that can connect and share information with one another as well as sharing data with other devices through an internet connection.

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31st

July 2024

IoT Data Software Development
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The Curve recognised as a Yorkshire Tech Climber 2024

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by Jake Appleyard

We were thrilled to attend and be recognised as one of Yorkshire’s Tech Climbers for 2024! Published with BusinessCloud and TechBlast Yorkshire Tech Climbers recognises and showcases the top-performing, IP-rich, product-led technology businesses from within the Yorkshire region.

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26th

June 2024

Networking News Events
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Tour de Curve – Challenge Completed!

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by Jake Appleyard

This year, as part of The Curve’s charity fundraiser for Cavendish Cancer Care, Paul and Andrew decided to really push themselves and take on a serious challenge.

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1st

June 2024

News Events Partnerships
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Melise Jones – Signing Off & Going Out on a High

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by Jake Appleyard

Our Client Services Director, Melise Jones, reflects on her career – especially her time at The Curve.

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28th

March 2024

News

Determining NHS Room Occupancy Levels Through The Use of IoT Devices and Computer Vision

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by Jake Appleyard

The Rotherham NHS Foundation Trust (TRFT) has expanded its valuable and successful collaboration with The Curve. Their goal is to explore new and innovative ways to manage data more effectively and ensure real-time data is at the forefront of its decision making process.

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11th

January 2024

IoT Data Partnerships

The Curve has appointed Mai Mai Steele as Chief Operating Officer

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by Jake Appleyard

Mai Mai Steele joins The Curve as Chief Operating Officer

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7th

December 2023

News

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