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At a recent Sheffield AI meetup, I gave a talk that aimed to unpack a big question: Is AI coming for your job? Short answer? No. But not for the reasons you might think. Rather than fall into the trap of hyperbole, I approached the topic by stepping back and asking a different question: How have the skills and resources around building software changed over time?

What is the HubSpot API? HubSpot provides a standard REST API as well as webhooks. The webhooks allow the custom integration to be notified of changes from HubSpot efficiently without the need for polling the API, whilst the API allows the integration to create, read and modify the data in HubSpot.