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From MVP to MDV: A Leaner Path to Value

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by Paul Ridgway

A Minimum Deliverable Value (MDV) is a lightweight, functional outcome that tests a core assumption or delivers operational insight without the bloat of a full MVP. This is ideal for validating a specific assumption, exploring a technical opportunity, or demonstrating early value before investing in a larger, traditional MVP or product build.

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18th

August 2025

MVP Software Development

The Myth of the “Perfect” MVP: Why MVPs Are Often Too Fat

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by James Ridgway

We’re often engaged by our clients to develop Minimum Viable Products (MVPs) of a given product or system. More often than not we see a common and recurring problem with the original brief – the “MVP” is packed full of features of varying shapes and sizes.

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3rd

April 2025

Data MVP Software Development
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Five Common Pitfalls of Building a Product

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by James Ridgway

At The Curve, we build products for our clients. These could be business systems that are used by internal stakeholders that we develop using a product mindset, or B2C products our clients then use with their own customers.

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27th

September 2024

MVP Software Development

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