Insights, articles and news

As a recently appointed Freeman at the Company of Cutlers in Hallamshire, The Curve were given the opportunity to attend their regular monthly Tuesday Breakfast members event, and present a topic which gives rise to some of the most pressing challenges and opportunities facing companies today.Read More

Jake and I recently had the opportunity to attend the Cloud & AI Infrastructure London 2025. This event brought together top industry leaders, innovators, and professionals from across the cloud and AI sectors to explore the latest advancements in technology and infrastructure. Read More

DeepSeek’s latest announcement is making waves, but while it’s a big splash today, the future of AI will look very different.We’re moving towards an era where AI capabilities won’t just be dominated by a few tech giants—smaller, specialised players will emerge, with powerful models rivaling today’s frontrunners. This shift brings both opportunity and risk. Read More

Earlier this month, I had the privilege of joining a panel discussion at Marmadukes, held by the Casla team – Richard Costello, Millie and Saskia, alongside Chris Cotterill, Marketing Director from Tribepad and Claire O’Toole, B2B Marketing Manager from Westfield Health.Read More

First of all, a massive thank you to everyone who attended our event on the transformative power of IoT, we were thrilled to see so many familiar faces and new ones eager to dive into the world of IoT. Read More

What is the HubSpot API? HubSpot provides a standard REST API as well as webhooks. The webhooks allow the custom integration to be notified of changes from HubSpot efficiently without the need for polling the API, whilst the API allows the integration to create, read and modify the data in HubSpot.Read More

At The Curve we do a lot of talking about “The Internet of Things”, we offer IoT consultancy services, we even host IoT events, and at the office, there’s more often than not, a half-assembled “thing” sitting on a desk waiting for its life as a connected internet device to begin.Read More

We’re often engaged by our clients to develop Minimum Viable Products (MVPs) of a given product or system. More often than not we see a common and recurring problem with the original brief – the “MVP” is packed full of features of varying shapes and sizes.Read More

In this post we take a quick look at the gadgets featured during The Curve’s demo at our first in-person event that we hosted the other week as well as a few of the considerations that went into the design, build and software. Read More

September was a busy month for us at The Curve, but Paul and I were able to get some time out of the office to attend The Things Conference in Amsterdam.Read More