The Curve

Product MVP Discovery

Build the roadmap from concept to customer-ready product

Why Discovery Matters

Every successful digital product starts with a clear understanding of the problem it’s solving, the people it’s for, and the value it’s designed to deliver. Too often, organisations rush into development with only a broad, unrefined idea, resulting in wasted effort, misaligned priorities, or products that fail to resonate with users.

A Product MVP Discovery ensures you start with clarity and confidence. We help you define the business model and vision, explore (and constructively interrogate) your assumptions, understand user needs, and design the path from concept to launch.

The result is a clear, prioritised roadmap for an initial release that delivers meaningful value - and a foundation for continuous improvement and growth.

1 hour free initial consultation!

Understanding the Barriers

A discovery engagement isn’t about building the product straight away - it’s about revealing the challenges, unknowns, and opportunities that shape what the product should be. It’s the crucial first step in building alignment, reducing risk, and maximising the chance of market success.

During discovery, The Curve will focus on uncovering challenges such as:

Unclear business model or product vision

Products often fail when the value proposition isn’t clearly defined. Discovery ensures everyone understands the problem the product is solving, who it’s for, and how it supports your broader business goals.

Undefined user needs and pain points

Without clarity on the user’s challenges and motivations, even well-built products struggle to gain traction. We explore the user landscape to ensure your product meets real needs.

Fragmented user journeys

Poorly thought-through experiences lead to frustration and abandonment. Discovery maps how users will interact with your product - from onboarding through to regular use.

Lack of a clear feature set

Without structured prioritisation, products risk becoming bloated or misaligned. Discovery identifies what belongs in the MVP and what can follow later.

Design and usability gaps

A great product isn’t just functional - it’s intuitive and engaging. Discovery surfaces design considerations early to shape a product that users will love.

Technical unknowns and constraints

Scalability, performance, compliance, analytics, and security all need consideration before development begins. Discovery identifies these risks and requirements upfront.

Our Discovery Journey

Our process is designed to bring clarity, structure, and momentum to your product build and strategy. A typical MVP discovery engagement covers:

Business Model & Vision

We define the product’s purpose, the problems it solves, and the outcomes it’s designed to achieve - including revenue goals, market positioning, and value proposition.

User Needs & Pain Point Analysis

We explore user challenges, behaviours, and motivations to ensure the product is solving the right problems in the right way.

User Journey Mapping

We design how users will navigate and experience the product, from initial interaction to long-term engagement.

Design & UX Exploration

We develop early concepts for the user interface, such as wireframes or low-fidelity prototypes, to visualise how the product will look and feel.

Technical Considerations

We assess the technical landscape, including architecture, scalability, security, compliance, and analytics - to guide solution design.

MVP Scope & Roadmap

We define and prioritise the initial feature set, outline the scope of an MVP, and build a phased roadmap for iterative development and future enhancements.

Behind the Approach

We don’t just design products...

We help organisations build solutions that solve real problems, delight users, and create tangible business value. Our approach blends strategic product thinking with technical expertise, ensuring every decision is grounded in insight and geared towards successful delivery. Most organisations follow discovery by commissioning an initial MVP build - a focused, high-impact first version that gets the product into users’ hands quickly and starts delivering value. From there, we support ongoing development and iteration as the product grows and evolves.

Reach out to us today

We're always eager to connect and explore how we can contribute to your journey. Reach out to us and let us know how we can assist you.

Call us Mon-Fri 9-4:30pm

+44 (0) 114 303 4070

The Curve Consulting

4 Joiner Street,

OXO House,

Sheffield, S3 8GW