Pinemedia, a provider in the internet and communications space, approached The Curve with an existing software portal that supported various operational processes. As the business continued to scale, the team recognised that their current setup needed to evolve to keep pace with internal demands and future growth.
To understand the best path forward, Pinemedia partnered with The Curve to conduct a structured discovery phase. The goal was to take a step back and assess how the existing software could better align with day-to-day workflows, support future scalability, and unlock operational efficiencies.
Through a series of in-depth sessions with key stakeholders, The Curve explored the current system's strengths, weaknesses, and the team's future ambitions. We mapped operational challenges, identified areas for improvement, and uncovered opportunities to reduce manual processes and increase visibility across departments.
The outcome was a detailed report outlining clear next steps for development, including technical recommendations, phased priorities, and a roadmap for evolving the portal into a more powerful business tool. As part of the next phase, Pinemedia has asked The Curve to propose and build a front-end, web-based replacement solution to maintain the underlying database. Existing network data will be exported and imported into the new tool, ensuring continuity and enabling future enhancements.
The discovery work has laid the groundwork for potential transformation, enabling Pinemedia to plan their next steps with clarity and confidence.
Software Development