
Why does this matter and what strategic job does it do for me?
Most organisations have more questions about their business than answers in their data. Why a segment of customers stopped buying. Whether a process change actually worked, or just felt like it did. What's really driving a cost or a delay somewhere in the business. The data to answer questions like these is usually already there. What's missing is the time, the statistical skill, or a clear place to start looking. So the question doesn't get answered. It gets guessed at, and the guess becomes the decision.



