Enhancing User Engagement and Self-Service Capabilities
Fitwins is a fitness app that motivates users to increase their physical activity by rewarding them with medals for completing monthly challenges. By gamifying exercise and providing tangible rewards, Fitwins helps users stay committed to their fitness goals.
Fitwins approached The Curve to refine and expand the app’s capabilities to attract new users and improve internal efficiency. Key challenges included:
- A desire to grow the user base through an effective “refer a friend” system.
- A lack of a self-service portal, forcing the team to rely on developers for content uploads.
- The need for better integration with fitness devices like Garmin, Fitbit, Apple, and Strava.
Following a Discovery Workshop, The Curve and Fitwins identified high-priority improvements, including:
- A referral system, making it easier for users to invite friends and increase engagement
- A self-service portal, empowering the Fitwins team to upload and manage challenges without developer support.
- Telematics integration, allowing seamless compatibility with popular fitness tracking devices.
The new features have streamlined operations, reducing reliance on external developers while enhancing user experience. Fitwins and The Curve continue to collaborate, introducing new automation and functionality to keep the app engaging and competitive.
Project Results
Refferal system to grow and encourage engagement
Telematics integration to support more fitness devices
Employee self-service portal removing the need for developer support
Their Thoughts
Carl Ryde – Fitwins, Founder
“Since we began working with The Curve, we’ve been impressed with both their attention to detail and their efforts to collaboratively drive creative and innovative features to deliver the most enjoyable experience possible.The discovery sessions provided a great opportunity to evaluate the user experience and enhance our development strategy going forwards.
As a company that prides itself on helping people to become more active, the sessions really helped us to identify features that can help us to continue building an active community of runners, cyclists and walkers.We are thrilled that we can continue to work with the team at The Curve for the long term future and look forward to implementing new and exciting changes and functionality to the Fitwins App”.